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Banks Use Free Pizzas and Humor to Calm Fears

Today’s New York Times reports that banks are using free pizzas to attract new customers.

As Christmas approaches, many pitches are taking a less serious tack, replacing straightforward reassurances about safety and security with free pizzas and humorous advice about holiday gift-giving.

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Some guys dream about winning the Powerball jackpot, making love to Kate Upton, or scoring the winning touchdown in the Super Bowl. But personally, I spend most of my time dreaming about digging my face into a mouth watering slice of pizza. Fireworks are ignited. Music comes out of nowhere. And just like that, I’ve fallen in love once again. Since 2008, I've chronicled my pizza eating adventures in New York City and around the world on I Dream Of Pizza -- the web's most popular blog dedicated entirely to pizza.
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