Canada’s "Boston Pizza" Changes Name During Stanley Cup

Believe it or not, there is a Vancouver pizza chained called Boston Pizza. Only in Canada, would such a place exisit. Can you imagine if there were restaurants in New York City called Boston Pizza?

The only thing more sacred than pizza in Canada is hockey. Which puts the chain in tough spot since the Vancouver Canuks are currently facing the Boston Bruins in the Stanley Cup Finals. In what may be Canada’s smartest pizza marketing move ever, the company has re-branded all 62 of its locations as “Vancouver Pizza.”

Maybe if the Canuks win, the name will stick around for a while. Personally, I’d be more likely to eat at Canadian chain called “Vancouver Pizza” than one called “Boston Pizza.”