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Breaking Down Papa John’s Pizza Contest

Earlier this year, Papa John’s asked consumers to create and submit recipes for a new pizza. Pie creations for three finalists were then added to the menu and the finalists then had one month to generate sales for their pies through social media and PR. In the marketing industry, this is known as a crowdsourcing campaign.

What made this interesting, however, was that two of the finalists had “youth, sizzle and sex appeal” on their side, while the other had “good intentions and people sense.”

Curious who won? Check out this article on MediaPost and then head over to Dose Of Digital where you can read some further analysis of the contest.

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Some guys dream about winning the Powerball jackpot, making love to Kate Upton, or scoring the winning touchdown in the Super Bowl. But personally, I spend most of my time dreaming about digging my face into a mouth watering slice of pizza. Fireworks are ignited. Music comes out of nowhere. And just like that, I’ve fallen in love once again. Since 2008, I've chronicled my pizza eating adventures in New York City and around the world on I Dream Of Pizza -- the web's most popular blog dedicated entirely to pizza.
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