Breaking Down Papa John’s Pizza Contest

Earlier this year, Papa John’s asked consumers to create and submit recipes for a new pizza. Pie creations for three finalists were then added to the menu and the finalists then had one month to generate sales for their pies through social media and PR. In the marketing industry, this is known as a crowdsourcing campaign.

What made this interesting, however, was that two of the finalists had “youth, sizzle and sex appeal” on their side, while the other had “good intentions and people sense.”

Curious who won? Check out this article on MediaPost and then head over to Dose Of Digital where you can read some further analysis of the contest.