According to a recent post on Forza Pizza, it appears that Eggo is hopping on the pizza bandwagon. They are now offering two types of pizza pies: Real Fruit Pizza Mixed Berry Granola and Real Fruit Pizza Strawberry Granola. It looks like their pizzas are essentially frozen dessert pies that can be cooked in the microwave or in the oven (“for a crispier crust” according to the website).
It’s probably a stretch for the company to think that by using the term “pizza” on its boxes Eggo might attract new customers. The “pizza” on the box doesn’t even look that appetizing.
It looks like a waffle with some fruit on it. If I wanted that, I’d just purchase a box of frozen waffles from Eggo… not pizza! And for the record, I don’t even like Eggo waffles!