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The Renaissance of Pizza Franchising

Thanks to the folks at Franchise Direct – one of the biggest franchise portals on the planet – for providing us with a report on the state of pizza franchises in 2010. As you might have presumed, the pizza industry is enjoying a renaissance.

Franchise Direct publishes many exclusive reports on franchising, and their Pizza Franchising Report 2010 is based on the examination of 25 Franchise Disclosure Documents. As a whole, the report finds that pizza’s popularity via the medium of franchising remains incredibly strong. While 59% of American pizzerias are independently-run, franchises have almost 50% of the total pizza sales share.

Like all American businesses, pizza franchises had problems in the latter part of 2008 and throughout 2009, as the cost of ingredients soared and consumer spending dropped. But as the Franchise Direct report illustrates, pizza franchises, particularly those specializing in delivery and take-out, quickly regained their market share, thanks to their high-quality and affordable product.

You can click here to download a copy of the press release in it’s entirety.

This post was sponsored by Franchise Direct, one of the world’s leading portals for franchise and business opportunities. Started as a single website for the promotion of franchises in the US market in 1998, Franchise Direct now operates a suite of six multilingual sites targeting North America and Europe.

About I Dream Of Pizza

Some guys dream about winning the Powerball jackpot, making love to Kate Upton, or scoring the winning touchdown in the Super Bowl. But personally, I spend most of my time dreaming about digging my face into a mouth watering slice of pizza. Fireworks are ignited. Music comes out of nowhere. And just like that, I’ve fallen in love once again. Since 2008, I've chronicled my pizza eating adventures in New York City and around the world on I Dream Of Pizza -- the web's most popular blog dedicated entirely to pizza.


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