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Domino’s Pizza: A Social Media Case Study

You know how much I love social media (do you follow I Dream Of Pizza on Facebook and Twitter?) so I was excited when the folks from istrategyblog.com passed along an article about how Ramon DeLeon, a franchise owner of six Domino’s shops in Chicago, is utilizing social media to engage customers and drive sales.I know that many smaller pizzerias and restaurant owners are active on Facebook and Twitter, but it’s great to see someone who is part of a larger corporation using social media to connect with customers. People have so many options when it comes to ordering pizza from a chain, and it’s this type of effort that makes Ramon and Domino’s stand out of the pack.

You can read the article here and check out Ramon in action below.

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Some guys dream about winning the Powerball jackpot, making love to Kate Upton, or scoring the winning touchdown in the Super Bowl. But personally, I spend most of my time dreaming about digging my face into a mouth watering slice of pizza. Fireworks are ignited. Music comes out of nowhere. And just like that, I’ve fallen in love once again. Since 2008, I've chronicled my pizza eating adventures in New York City and around the world on I Dream Of Pizza -- the web's most popular blog dedicated entirely to pizza.
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