Domino’s Pizza: A Social Media Case Study

You know how much I love social media (do you follow I Dream Of Pizza on Facebook and Twitter?) so I was excited when the folks from istrategyblog.com passed along an article about how Ramon DeLeon, a franchise owner of six Domino’s shops in Chicago, is utilizing social media to engage customers and drive sales.I know that many smaller pizzerias and restaurant owners are active on Facebook and Twitter, but it’s great to see someone who is part of a larger corporation using social media to connect with customers. People have so many options when it comes to ordering pizza from a chain, and it’s this type of effort that makes Ramon and Domino’s stand out of the pack.

You can read the article here and check out Ramon in action below.